The main idea of the article is that people think gas savings go linear with MPG when "upgrading" their vehicles, for example, going from a 10 MPG to 15 MPG would be considered a worse option than going from 40 to 45 MPG. Or, even going from a 20 MPG to a 30 MPG being worse than going from a 20 MPG to a 40 MPG. It turns out it's not so easy, because gas consumption is not linear with MPG,
From this graph, which I reproduced it from the paper and added the two linear regimes, it easy to see that somewhere around the 30 MPG the gas consumption difference slows significantly for a given change in MPG. This calculation was done for total travel of 10,000 miles a year which I think seems a pretty good average.
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